Leveraging Trends on Social Media - 2023
Kelala Poumpey Kelala Poumpey

Leveraging Trends on Social Media - 2023

Increased Discoverability: When a particular trend is hot, many users are actively searching for and engaging with content related to that trend. By hopping on the trend, you increase the chances of your content being discovered by these users.

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Quality Over Quantity
Kelala Poumpey Kelala Poumpey

Quality Over Quantity

The concept of "Quality Over Quantity" is particularly important when it comes to creating content for Instagram Reels. Here's why:

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What is Branding?
branding, brand plan Kelala Poumpey branding, brand plan Kelala Poumpey

What is Branding?

Most branding agencies today (or at least the good ones who know what they’re talking about) understand that your brand is not your logo, your identity system, your product, or your tagline. Rather, your brand is the public’s perception about whatever it is you’re promoting.

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Best Social Media Platfroms for Small Businesses
Kelala Poumpey Kelala Poumpey

Best Social Media Platfroms for Small Businesses

Should you go all in on Instagram? Maybe place half of your social media budget into Facebook and split the rest between YouTube and LinkedIn? What about Pinterest? These are the kinds of questions plaguing small businesses and marketing teams alike.

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Why Is Video Content King?
video content, marketing, awareness Kelala Poumpey video content, marketing, awareness Kelala Poumpey

Why Is Video Content King?

Video has been around a while! In the 80s, it’s reportedly “killed the radio star” via the television. Today, in content marketing, it’s once again taken over as people’s preferred content to consume. And although it hasn’t really “killed” the other “content stars” (e.g. email and blogs), it’s beginning to look a lot like it actually did.

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