TOP 10 REAL ESTATE VIDEO MARKETING TIPS FOR AGENTS FOR 2023

Before you invest in video, you need to have a video strategy in place. This involves thinking about what kinds of videos you’ll create, how long it will take, what platform to post your video content, and who will benefit. Make sure you know the answers to these questions before you begin:

• Who/what will be featured in your videos?

• Who will benefit from your videos?

• How will this video help generate leads?

• How long will each of your videos last?

• Will you require the help of a videographer, or will you produce videos on your own?

Yes, even these simple questions can seem daunting. But asking these questions sooner rather than later can help streamline your marketing efforts and allow you to target what your goals are for 2023. Here are some of the TOP 10 Real Estate Video Marketing Tips for Agents going into 2023:

1) UTILIZE THE MOST POWERFUL VIDEO MARKETING MEDIUM: YOUTUBE

Youtube is a search engine. People all across the world utilize the platform to look up information and be entertained. Youtube is owned by Google. This means that any search relative to real estate, you and your business need to be at the other end of that search. You are a resource to you current clients as well as potential future clients. The home buying process for some is scary and confusing. Provide clarity, be a trusted advisor, and give value. Youtube allows you to produce long form content that explains who you are, what you do, and how you do it. Showcase your personality and why you’re different from the rest of your competitors.

2) CREATE A PROMOTIONAL VIDEO THAT INTRODUCES YOUR BUSINESS.

Introduce yourself to your current and future clients. Showcase who you are and why you and your agency are different. These videos don’t have to be long or drawn out but should clear and direct on defining you, your business, and the industry as a whole.

3) SHORTER VIDEOS TEND TO ATTRACT MORE VIEWS.

The majority of social media platforms prefer and push content that is shorter form in nature. Long form content has it’s place on Youtube which allows you to thoroughly explain a topic. However, Tiktok and Instagram push content thats shorter in length. This can be a creative challenge but can also be a lot of fun! As you browse some of the content on Instagram and Tiktok, don’t hesitate to take notes and explore using templates that popular posts take. Early content DOES NOT need to be ‘perfect’. What it does need to be is informational, factual, and authentically aligned with your business.

4) OPTIMIZE ALL OF YOUR REAL ESTATE VIDEOS FOR SEARCH ENGINES

We have some guides linked HERE that will go deeper into metadata metrics and strategies for push your videos better on their respective platforms. This allows videos to be easier to find and relate to the context of your videos.

5) INCLUDE LEAD CAPTURE FORMS OR CTA LINKS DIRECTLY IN YOUR VIDEOS.

6) INCORPORATE YOUR AGENCY CONTACT INFO AT THE START AND END OF EACH VIDEO.

7) PROVIDE VIDEO TOURS OF HOT PROPERTIES ON THE MARKET.

People will never not be entertained by home tour videos. Some people who watch home tour videos may not even be interested in buying a home. But they may know someone how is.

8) PROMOTE EACH OF YOUR VIDEOS ACROSS SOCIAL MEDIA.

There is an ongoing discussion about choosing a platform and where you’re casting your video content net. The arguments for just sticking to Youtube and Instagram make sense. If you stick to just a single platform, you can become proficient and an expert by maximizing the nuances of that platform. We’ve seen many people and businesses ‘blow up’ on their respective platforms that they’ve pumped time and effort into. Not to mention that it’s a lot less stressful when your workflow is simple. Produce video and post to TikTok (for example). However, a similar argument can be made that you’re, to some degree, handcuffed by that platform should changes to their algorithm begin to affect your reach. In tradition Real Estate Marketing, you cast a wide net as far and wide as you could through print ads, flyers, door-knocking, business cards, etc. For successful real estate agents, those tride and true practices are what have build powerful agencies. In our opinion, this holds true with the social media platforms. Don’t limit to just Instagram or just Tiktok. Find a fluid workflow that allows you to reach people across as many platforms as time will allow. We usually suggest a healthy mix of Youtube, Instagram, and Tiktok. Each reaching unique user bases searching for similar pieces of information and entertainment. This also allows you to gather data on which platform has the best reach with the best type of content and creating content best served to each platform. Tiktok can have quicker “Did you know” videos on real estate, home buying, or home ownership. Instagram can have highlight videos of home tours and other promotional content. Youtube can have long-form interview, testimonials, or informational pieces. Whatever your strategy is, provide value and your future clients will thank you.

9) CREATE A SERIES OF MICRO-ADVICE VIDEOS — ONES FEATURING QUICK TIPS.

One the highest consumed categories on social media and search engines are quick tips. Information, especially that coming form a resource such as yourself, is critical to your agencies growth as you are the person to help them along their real estate journey. The road can sometimes be confusing. You and your agents can be the team to add clarity. It’s a choice when it comes down to choosing a real estate agent so ‘WHY’ should they choose you? Video content is a great resource to prove your expertise in your field and show off your personality.

10) STAY CONSISTENT

What may be the most difficult part of all the tips provided is to stick with them long enough to gain momentum on any of the social media platforms you use. The best strategy is to plan out content days, weeks, even months in advance to alleviate the stress of creating content on a whim. If you know there are market changes upcoming, then you can create that video content days in advance without any rush or being reactionary. There are several apps, such as HootSuite, that allow you to schedule and post content. Maybe on Instagram you pick Tuesday as your “Real Estate Tips Tuesday” and post a single tip about home buying, interest rates, or even a local restaurant in the area you sell homes the most in. In the eyes of your clients, your a source of information, showcase that through video and you’ll reap the rewards for your efforts with quality leads.